We were commissioned by Somerset West & Taunton Council initially to devise and implement a community engagement plan for the Taunton ‘Garden Town’ plan. We identified that the perception of the Council amongst local people was a not positive one. One of the main criticisms was the lack of valuable engagement with the people living and working in the area.
We worked closely with Robert Hillier, Head of Communications & Engagement and Nick Bryant, Head of Strategy at SWT Council, using our existing relationships to maximise positive coverage. We also designed and launched a website specifically for the Garden Town project and produced literature to support this. Many local engagement sessions were held with positive feedback from the local community.
Following on from this, our remit was extended, and we have provided SWT Council with general PR support and worked closely with their Social Media manager to build engagement across their channels, building a more positive reputation of the Council.
From 10th July 2019, we took control of all social media accounts for Somerset West & Taunton Council due to staff illness. During the duration, engagement with the SWT pages increased dramatically.
In the first week, post read, engagement and new page likes grew dramatically on Facebook and then consistently grew throughout the rest of the month. Results on Instagram were similar, with impressions growing by more than 95%.