At Daffodil PR, we have been lucky enough to have had a rather busy ‘lockdown’, including undergoing a re-brand.
Having set up our business in 2018, we branded ourselves according to what we thought a PR Agency should look like: bold, contemporary and bright. However, we have since come to better understand our business, its identity and our values, and our original branding just didn’t feel right.
At Daffodil PR, we pride ourselves on our warm, friendly approach to business, and our branding just wasn’t communicating that to the outside world. So, armed with a little more time at home and our creative juices flowing, we got to work.
We devised a new colour palette; opting for softer, warmer tones and chose a bespoke font, all better reflected our personalities. Finally, we updated our website and social media channels – and we couldn’t be happier with the results. However, we’re not only happy with how our branding now looks and how it reflects our business values, but the whole exercise taught us many valuable lessons. As a business owner, it’s easy to fall into the trap of doing what you think you should be doing, but we’ve learned that the most important thing is to be unapologetically yourself and authentic. If Covid-19 has shown us anything, it’s that people want to get to know the businesses they are supporting, on a human level.
As human beings, we build relationships with people for a wide variety of reasons. It might be because they’re fun to be around, maybe you share common interests, or perhaps just really like them. However, the most compelling reason why we're attracted to and want to communicate with people is because of their personalities, and that’s the case in business too.
On the subject of communication, one of the main impacts of Coronavirus has been the difficulty of building relationships. Faces have been hidden behind masks, and face-to-face contact has been almost impossible – so many businesses have, rightly so, turned to communicating via their social media channels. However, as a large chunk of the global population hunkered down in isolation away from their friends and family, technology became a crutch for human connection – and some may argue that social media is serving its true purpose now more than it ever did before. However, with this has come an ever-increasing fight to stand out from the crowd, with everyone spending far more time online than they did before, and thousands more brands pumping out digital content.
If you want some friendly advice on your business’s communications, be it digital or printed copy, get in touch for a free consultation and to see how we can help you stand out from the crowd.
01823 461463 | hello@daffodilpr.co.uk