PR, Event Management & Stakeholder Engagement for Pitcher & Piano Taunton

Client: Marston’s / Pitcher & Piano

Our role: PR Partner | Event Planning & Delivery | Stakeholder Engagement | Social Media Support

Daffodil PR was appointed as the PR partner for the high-profile re-launch of Pitcher & Piano in Taunton, following a £500,000 refurbishment and a period of disrupted trade due to the Covid-19 pandemic. The brief was clear: rebuild relationships, reignite local interest, and ensure the revamped venue re-opened with impact.

What we delivered

Comprehensive launch strategy

Working closely with Marston’s national PR and marketing teams, we developed a detailed plan to showcase the transformed venue, rebuild customer loyalty, and strengthen relationships with the local community, suppliers and media.

VIP, influencer and stakeholder invitation list

We created a curated list of key guests, including local dignitaries, relevant influencers, business leaders, and respected community figures, ensuring a strong turnout and wide-reaching visibility.

Event planning & delivery

We sourced and coordinated entertainment, arranged goody bag items from local suppliers, and worked hand-in-hand with the Pitcher & Piano team to deliver a vibrant and successful launch party that reflected the brand’s refreshed identity.

Media relations & positive coverage

Through targeted outreach and on-the-night facilitation, we secured positive media coverage highlighting the investment, new look and renewed offer of the venue.

Social media support

To build momentum ahead of the event and sustain interest afterwards, we worked with the local Pitcher & Piano team to support and enhance their social media activity, improving engagement and maintaining a consistent, upbeat brand presence.

Impact

The launch successfully reintroduced Pitcher & Piano Taunton to the community, generated strong local and regional media interest, and helped restore customer confidence and excitement following the venue’s major refurbishment. The event delivered positive brand visibility and set the foundation for renewed loyalty and sustained footfall.