PR, Event Promotion & Audience Growth for the Sitwell Supper Club

Client: William Sitwell – MasterChef Judge & Telegraph Food Critic

Our role: PR & Media Relations | Event Promotion | Photography | Content Creation | Social Media Support | Regional Campaigns

Daffodil PR works closely with MasterChef judge and Telegraph food critic William Sitwell to raise the profile of his fine-dining venture, the Sitwell Supper Club, across the South West. The Supper Club hosts regular high-end dining events featuring acclaimed and celebrity chefs, attracting around 70 paying guests to each one.

What we delivered

Strategic media outreach

We secured strong, consistent coverage for William and the Supper Club across lifestyle magazines, industry publications, and local news outlets. This elevated profile has helped embed the Supper Club as one of the region’s most distinctive dining experiences.

Promotion of Sitwell’s Restaurant Safaris

In addition to the Supper Club, we support William’s sought-after Restaurant Safaris — immersive culinary tours taking place so far in Wiveliscombe, Bampton and Dulverton. Our PR, content and campaign work has grown visibility and demand for these unique events.

Creative content & event photography

As part of our service, we provide photography for both Supper Club evenings and Restaurant Safaris. This includes capturing chefs in action, dishes, atmosphere and guest experience — producing high-quality imagery for social media, press use, and event promotion. These assets play a key role in strengthening the brand’s visual identity and storytelling.

Enhanced digital presence & engagement

Through tailored content and ongoing social media support, we increased engagement across William’s channels, building excitement around new menus, visiting chefs and event announcements.

Increased ticket sales

Our targeted PR, photography and digital marketing work has led to significant increases in ticket sales for Supper Clubs and Restaurant Safaris, as well as broader interest from new audiences.

Collaborative working relationships

We work closely with William and many of his guest chefs, ensuring every dining experience — from intimate safaris to large supper club events — is supported with cohesive, strategic and creative PR.

Client testimonial

“Daffodil PR have a contacts book to die for, understand the intricacies of social media, have a track record in achieving local and national press, can help plan, market and host events, create content assets – words, pictures and video – and are never anything but a total joy to deal with. Whether you’re a small entrepreneur or a teetering behemoth you need to retain them as a cornerstone of your business.” — William Sitwell

Impact

Our work has strengthened the Sitwell Supper Club brand, boosted event attendance, enhanced its visual and digital presence, expanded reach for the Restaurant Safaris, and helped secure the Supper Club’s position as one of the South West’s standout dining experiences.