Why are images so important in social media?

They say a picture is worth a thousand words, and my, oh my – is that true!

Today, the average human attention span is 8 seconds which is shorter than a goldfish and as a result, images are more important than ever, especially on social media.

Using relevant images on social media not only grabs attention, builds loyalty, delivers vital information, and improves engagement, but it also ensures that your audience is actually

absorbing your content.

Using good quality images across your online presence showcases your products or services much more effectively. We are all visual creatures, and the way we interact with imagery online is no exception. For example, posts with images produce roughly 650% higher engagement than text-only posts, with visual content being 40% more likely to be shared on social media, than other types of content.

Every day, 300 million pictures are uploaded to Facebook, an average of 95 million are uploaded to Instagram, and good quality, engaging images make all the difference in an overcrowded social media feed.


As human beings, we also absorb visual information more effectively. Despite what we might think, as humans, we only retain about 10-20% of what is written but give us an image and that ratio jumps to nearly 65%.

The same goes for video content. People love videos even more than they love images, as you can use the footage to tell a complete and compelling story that will draw people in.

Obviously, if money is no object or you can source a reasonably priced photographer, then commissioning some professional photos is always the best option - but snapping a good photo does not need to be complicated. Below, we have set out our top tips for taking effective imagery using your mobile phone camera, on those occasions when a professional photographer just isn’t an option:

  1. Make sure your lens is clean

  2. Tap your subject to focus

  3. Take lots of shots to ensure you get a good one

  4. Explore your camera phone options

  5. Make the most of lighting

Going back to video content, and the principals are pretty much the same - although you will need to decide if you want portrait or landscape, depending on where you are going to post your video. Lastly, but very importantly, make sure you have a really steady hand, or better still a tripod!


If you need help with your social media, or perhaps need some good quality images taken, then please do get in touch with us on hello@daffodilpr.co.uk for a free, no obligation chat.

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